The Beginning: 2008 – Hearing the Term “Water Softener” for the First Time

In 2008, I had never heard the term “water softener.”
Back then, I was simply selling RO systems — one-on-one, direct to customers. I was doing the demos, handling installations myself, and slowly building a small but passionate team.

One day, a happy RO customer called me to his office and asked a question that would change the course of my life:
“Do you sell water softeners?”

I told him honestly, “I’m hearing this term for the first time.”
He explained that his architect (one of India’s most renowned) had recommended installing a water softener in his new bungalow to protect his expensive bathroom fittings.

Then came the golden words:
“If you want to learn, I’ll give you a chance.”

The First Step – Learning from the Ground Up

I grabbed the opportunity.

I searched for a vendor who could supply water softeners. At that time, very few people in India knew about them. I found one who agreed to supply the product and provide installation and after-sales support — and I asked if my team could watch and learn.

The product was fully manual:

·        Salt had to be manually dissolved.

·        Multiport valve had to be operated by hand.

·        Regeneration had to be done every week based on estimation (no water meter).

·        It took 1.5 hours each week to complete the regeneration.

Still, we installed it — and learned everything we could.
We made no profit on this deal, but gained knowledge, experience, and most importantly — the trust of our customer.

From One Customer to Many – But a Bigger Problem Emerges

This same customer soon referred us to his three business partners — and we installed three more softeners.

But after a month, they called me and said:
“Take them back. We don’t have time to regenerate every week.”

They appreciated the water quality, but didn’t have the staff or patience to operate the system manually.

So we offered a solution:
We would handle the regeneration service weekly for a small fee.

It worked… for a while. But we soon realized:

·        Customers weren’t happy paying for such a basic task.

·        Our technicians weren’t happy either — sometimes asked to buy salt on-site.

·        And we couldn’t build a profitable model from this service.

The Realization – Manual Softening Cannot Scale

It became clear:
Manual softeners would never become mainstream in India.

Why?

·        No water meter = unnecessary regeneration or salt/water wastage

·        Manual operation = 1.5 hours/week of effort

·        Missed regeneration = hard water supply and unhappy customers

2009 – Building India’s First Fully Automatic Softener

Imported softeners existed — but were not made for Indian systems.
They were designed for:

·        Western plumbing systems

·        Fixed pressure conditions

·        Direct inlet supply

·        No overhead or underground tanks

Indian homes have:

·        Underground storage tanks

·        Overhead tanks

·        Automatic pumping systems

·        Variable pressure zones

Imported softeners were expensive, complicated, and not truly automated.

So we designed something different:

·        Made in India

·        Designed for Indian water conditions and plumbing setups

·        Fully automatic regeneration (no manual timing or salt mixing)

·        Smart salt tanks with perforated discs, brine valves, brine wells, and capacity to store 3 regeneration cycles

·        Water-flow-based regeneration (accurate OBR management)

And above all — our signature innovation:

Introducing BFT – Before Tank Technology

BFT (Before Tank) was our breakthrough.
It answered a critical question:

“How do we prevent salty or dirty water from entering the overhead tank during regeneration?”

Our solution:

·        A low-pressure switch integrated with our multiport valve

·        During regeneration, if there’s no raw water, the process pauses — preventing dirty/brine water from entering the overhead tank

This became our signature technology.
No other company in India — or globally — offered this at the time.

We also added:

·        A pressure relief solenoid valve to:

o   Prevent water hammering in the inlet pipeline

o   Protect pump overloading

o   Protect multiport valve motor and gear

Educating the Industry – One Seminar at a Time

In 2012, we launched India’s first technical training seminars on water softeners:

·        Focused on automation, installation, repair, and design

·        Attended by dealers, service engineers, and even competitors

·        57 seminars conducted across India from 2012 to 2025

We didn’t hide our knowledge. We shared it — because our goal was not just to sell, but to uplift the entire industry.

From Bungalows to Buildings – Scaling Softener Solutions

Today, ORG offers a complete range of softeners:

Types of Installations:

·        For a single bathroom or shower

·        For entire bungalows or apartments

·        For housing colonies and industries

Features:

·        Compact enough to fit in your bathroom like a geyser

·        Only needs monthly salt top-up

·        No technician visits required

·        Runs trouble-free for over 15 years

Conclusion: From Zero to a Legacy of Innovation

What started in 2008 with a simple question —
“Do you sell water softeners?” —
became a 17-year journey of invention, failure, learning, and leadership.

Today, we proudly say:

ORG ENGITECH LTD has played a key role in shaping the water softener market in India.

We didn’t just introduce automatic softeners —
We made them practical, affordable, and reliable.

We shared our knowledge.
We built an ecosystem.
And we’re still innovating.

Final Word: To the Industry

We request all professionals:

Don’t cut corners.
Don’t under-engineer.
Understand the customer’s reality — and build what lasts.

A softener isn’t just a resin, FRP tank, valve, and salt drum...
A real softener is a system — where every part matters.

At ORG, we created designs where every component is included for a reason — to ensure real results and long-term customer happiness.

Because in the end,

Happy customers build successful businesses.